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Business networking in SL

Interesting article in The Australian on blue chip companies’ plans to conduct internal networking in Second Life (hat tip: workblogging).

The companies mentioned, Westpac and Deloitte, seem to be impressed with the way that talking to an avatar of a colleague in another country can break down barriers for people who might otherwise not engage so fully, or who might not even get a chance to engage.

Here is Westpac’s CIO, David Backley:

“It helps overcome the difficulty of communicating to 30,000 people, and the difficulty of getting people together from different locations and time zones to disseminate information. It also simplifies issues such as the amount of training you need to provide and the information to be provided. We saw it as a way of getting information out without the flying, driving and time-consuming travel to a central location.”

© Trades Union Congress 2007